Name, Title
Why We're Great >

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copywriter & creative director
KARI HAILEY
Currently loving the flexibility of freelance life but open to full-time. Bonus points if we're making the world a better place.
Creative Director
Led teams of copywriters and art directors to create compelling brand activations that spanned the path to purchase. From conception through execution, we crafted messaging and visuals relevant for the target audience across multiple touchpoints, including in store, digital, social, content, print and broadcast.
Geometry Global (formerly OgilvyAction)
Chicago, IL
10/09 – 03/18
Brands: Huggies, U by Kotex, Depend, Pull-Ups, Poise, Morton, Waste Management
Associate Creative Director
Translated above the line advertising for Coca-Cola into customized shopper campaigns for retail customers across North America.
Arc Worldwide at Leo Burnett
Chicago, IL
09/07 – 10/09
Senior Copywriter
Wrote above the line and shopper concepts and copy for a variety of CPG companies, including P&G, Kraft, Smucker’s, Nokia and Peapod.
G2 at Grey
Chicago, IL
2000 – 09/07
Senior Writer/Producer
Conceptualized, wrote and produced (and occasionally starred in!) cable TV commercials for local businesses in the Northwest Chicago suburbs.
AT&T Media Services
Crystal Lake, IL
1997 – 1999
Broadcast Journalist
Hosted a daily radio program, interviewed celebrities and musicians, wrote and produced radio commercials for internal organizations like the Rec Center and PX. Did lots of push ups.
US Army
Frankfurt, Germany
1993-1997




