Poise Brooke Burke

Poise Brooke Burke
Poise Brooke Burke

Poise Brooke Burke

02:50
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Brooke's Poise Moment

Brooke's Poise Moment

00:57
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Trina Liners

Trina Liners

00:22
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Impressa

Impressa

00:28
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Women of Walmart Print
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Lifetime Fitness Poster
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Walmart Print
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shelf strip

We created this engaging shelf strip to help guide women to the right absorbency, while respecting the retailer's wish not to have shopper facing copy about the kinds of bladder leaks. The colored droplets can be rotated to reveal information about each level of absorbency. Note: this retail customer does not carry 1 drop liners, which is why we start with 2.

shelf strip

reveal

THE BRIEF: Make it easier for women to enter the incontinence category

 

THE STRATEGY: Normalize the issue with spokesperson Brooke Burke-Charvet. As a mom, entrepeneur, actress and author, Brooke's multi-faceted life allowed us to show women the main benefit of seizing your Poise Moment and switching to a product made just for bladder leaks: more time for the things and people you love.

ACD: Jowita Kostek

ART DIRECTORS: Hannah Saunders, Jessika Savage