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Name, Title
Why We're Great >
Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
copywriter & creative director
KARI HAILEY
Poise Brooke Burke
Poise Brooke Burke
02:50
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Brooke's Poise Moment
00:57
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Trina Liners
00:22
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Impressa
00:28
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 We created this engaging shelf strip to help guide women to the right absorbency, while respecting the retailer's wish not to have shopper facing copy about the kinds of bladder leaks. The colored droplets can be rotated to reveal information about each level of absorbency. Note: this retail customer does not carry 1 drop liners, which is why we start with 2. |  reveal |
THE BRIEF: Make it easier for women to enter the incontinence category
THE STRATEGY: Normalize the issue with spokesperson Brooke Burke-Charvet. As a mom, entrepeneur, actress and author, Brooke's multi-faceted life allowed us to show women the main benefit of seizing your Poise Moment and switching to a product made just for bladder leaks: more time for the things and people you love.
ACD: Jowita Kostek
ART DIRECTORS: Hannah Saunders, Jessika Savage
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