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Name, Title
Why We're Great >
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copywriter & creative director
KARI HAILEY
Long before the current Peapod campaign of "Honk if you're hangry" we proposed using the delivery trucks as mobile billboards, with a food-centric twist on popular bumper sticker messaging. It was memorable, sharable, and gave their brand a personality. Also, if you don't enjoy a good pun, I don't think we can be friends.
ART DIRECTION: Peggy GIlmore
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 Aaaaaaaand that's all they executed. At least it's funny. And it's still on the trucks MANY years later! |
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