To launch the 8801, which was essentially a vanity phone, we created a campaign about the beauty of the phone…and it’s impact on the owner’s image. The comprehensive campaign included a TV spot, outdoor, transit advertising, and print, including a 4-page spread in the New York Times. (side note: holy crap cell phones have come a long way in 10 years)

ART DIRECTOR: Erika Wolfel

Outdoor
Print
CTA ad
Spotted in the wild
New York Times Spread
NYT
NYT
NYT
TV storyboard
Outdoor