Kraft wanted to lead the redesign and rebranding of Safeway's dairy department - but to do that, we had to figure out how to increase basket. So we re-named the department “Dairy Daily” and gave it a new look that was clean, bright and fresh. Education on the benefits of dairy for the whole family occurred throughout the store, as well as in pre-store elements.  

Dairy Daily
Dairy Dept
Sign
DD Standee
DD ad2
Signage
Direct mail
Shelf signs
Dangler 1
Dangler 2
Dangler 3