As the Creative Lead for Huggies retail work, we developed a set of displays to maximize our best claims (even at retailers who didn’t allow competitive claims in store) and convince moms to switch. These are only handful of the displays, shelf signage, OLA, retailer specific ads, print, direct mail, FSIs and PFPs we developed over the two years of this program.

Huggies Performance Program
Walmart Baby Magalog