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copywriter & creative director
THE BRIEF: Drive moms to buy a pack of Little Swimmers before summer begins
THE STRATEGY: To get moms excited about all the summer fun that's coming - and remind them of all the occasions they will need a swim diaper - we created the HLS Summer Bucket List program. Every touchpoint became a vehicle to give Mom fun summer ideas she could look forward to sharing with her baby. We also invited her to make her own personalized list on our site and share it across social platforms like Pinterest, FB and Instagram.
This program was unfortunately defunded before we began execution, due to client business conditions. However, I now make a summer bucket list for my family every year and we've been having great summers ever since!
ART DIRECTOR: Hannah Saunders
CW: Kathy Truong