Name, Title
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copywriter & creative director
KARI HAILEY
U by Kotex booth at CMAfest - 2016
U by Kotex and Dollar General have a booth at CMAfest every year. DG's main mess is that they carry quality brands, so in 2016 we blew out a VIP-themed booth. We gave mini-makeovers featuring brand name beauty products carried by Dollar General and free flash tattoos designed especially for CMA, snapped glamour shots on our pink carpet, and of course offered photo ops with CMA artists at our booth. Art Direction, photos and (cowgirl) boots on the ground: AD Jessika Savage
U by Kotex booth at CMAfest - 2015
The year prior, we also had the quality product story, and UbK wanted an engaging experience that would tie in with their “Undies Ambassadors" online and social campaign. So we created a fun photo experience with a country twist, featuring customized frames of Save the Undies Stage Names plus a sweet swag bag of samples. We promoted the booth with social posts on owned channels and digital ads on the DG website. Printed materials and coupons in the swag bag drove girls back to DG to buy. Art direction by Maria Barbera & Jowita Kostek
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Family Dollar Fabulous!
At the Fabulous! event in Atlanta, fashion and beauty bloggers rotated among the vendor booths to interact with brands carried Family Dollar. We wanted to maximize our time with the bloggers and make our booth really memorable, so we made a game show! Ladies competed to answer trivia questions, and the winners received Family Dollar gift cards. The booth was hosted by the charming country music artist Mickey Guyton (who also performed at the event). And we had an out-of booth presence with our UbK "cigarette girl" who worked the floor in a super-cute, custom dresss sewn from U by Kotex products and wrappers, offering free samples and other goodies. In follow up polling after the event, we were voted as the favorite booth by bloggers. Art direction and photos by the talented Laura Wolf
Morton Hard Water Challenge
Morton spokesdudes The Kitchen Cousins had one personal appearance left on their contract, so we quickly put together an appearance at a Home Depot in New Jersey to promote Morton Water Softener Salts. With a 10x10 tent in the parking lot and a miniscule budget, we created a playful engagement to grab shoppers' attention on a Saturday morning. It was Cousin vs Cousin in this Family-Feud style trivia game show that was also sneakily educational. Art direction by John Gallagher
Be Beautiful - Walgreens & Revlon
Maria Barbera and I pitched a yearlong Revlon-led program for Walgreens with seasonal beauty activations, in store displays, IVC, online content and of course Saturdate events. Art direction by Maria Barbera
