copywriter & creative director

U by Kotex was launching a new line of products made especially for fitness, and our Walmart customer asked for a special program. The national launch would feature unconventional fitness influencers, so we partnered with actor, country music artist and fitness buff Jana Kramer. Pre-roll told her story of how important fitness is to her her and why she prioritizes it in her life. Short videos featured Jana's own tips for staying fit anywhere at anytime, without any special equipment or trainers. 

To drive awareness of our product and it's role in home improvement projects, we created a series of short, snackable videos that highlighted the humorous side of renovation for paid and organic social. We also reskinned the Bagster website to look like our spokesperson Joy's DIY blog, knowing that most people research prior to starting a project. Together these