The first pitch I led for Arc helped us land the Coca-Cola College Recycling Program. College students are used to borrowing things - so we framed up a Coke bottle as another thing that is only lent for a short time and should be returned. This was a multi-year program that eventually grew to become the sustainability platform for Coca-Cola and I still occasionally see it in market over ten years later! 

 

College Recycling
Print Year 1
College Recycling Program Year 2
Political Conventions
Truck backs