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copywriter & creative director
Veggies that aren't boring?! This real life family digs in to three innovative new dishes from a frozen food icon.
In 30 seconds, we needed to explain our product, how it's used, and the higher emotional benefit of a clean slate. This memorable tune does all that with the added benefit of being completely freaking impossible to get out of your head.
Before there was the iPhone, there was the 8801. With this campaign we introduced the idea of a vanity phone into a space that was previously dominated by functionality.
Chilean Fresh Fruit Association
My first foray into broadcast was selling Americans on the real "natural wonders" of Chile: delicious fresh fruit.