One of my favorite clients of all time is a small division of Waste Managment called The Bagster Bag. I loved the challenge of developing a brand voice and driving awareness on teeny-tiny budget. Our big "aha moment" was realizing that every project is driven by the need or desire to get rid of something. So we reframed waste removal as a milestone in your project that's worth celebrating, and called that feeling "The Joy of Gone."

The new Bagster spokesperson Joy uses humor and positivity to help DIYers get a fresh clean slate to build their dreams on. Below is a TV spot and some short comedic videos starring Joy for social media. Everything drove back to TheBagster.com which we re-designed to look like Joy’s personal blog, with lots of good info on DIY projects and using the Bagster Bag. It's still live so check it out! 

Bagster
Ballad
00:30
Play Video
Bathroom Carpet
00:24
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Guitar Solo
00:21
Play Video
Straps Out
00:22
Play Video

ART DIRECTORS: Kelly O'Keefe, Jeremy Lobdell

COPYWRITER: Dina Facklis

DIRECTOR: Matt Miller